Sowing the seeds for sustainable business
The agricultural sector is conquering new ground with technology and expertise: Agricultural machinery is communicating with data pools in order to exchange information on soil conditions, harvest results, fertilizer requirements, etc. for every square centimeter. Smart connectivity in farming is paving the way for balancing productivity with a conservational approach to nature.
At the same time, there is significant drive within the agricultural economy to make quicker and better use of arable land – in places such as the African continent, the BRIC countries and nations within Central Asia and the Middle East.