STAR in the media

Specialist article

STAR in the media

Specialist article
STAR in den Medien

A new dimension of knowledge. Symbolic artificial intelligence – a coach for tailored training on the job

"Digitalization and AI taking our jobs!" This and other equally dramatic headlines are still used to describe the far-reaching effects of digitalization and automation on the world of work. But these changes don't just affect simple tasks and routine work – they will also alter how we perform a number of knowledge-based tasks that focus on analysis and can be automated using an AI-based approach. It will also lead to the remaining tasks in automated processes or in maintenance work for digitalized products becoming more ambitious and more flexible.

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People, digital processes and automation.

Work 4.0 takes place in a working environment that features intelligent information and services. This makes it possible to use digital working assistants and accelerators that are adapted to complement the skills of the individual employees. This involves contentious discussions of the future effects of Work 4.0 – primarily the question of which jobs could be made partly or completely obsolete by automation and, in contrast, what jobs might arise as a result. Most experts agree that human work will be replaced by artificial intelligence (AI) and robots in a number of sectors. However, they expect new jobs to be created, primarily in digital and creative fields.

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FOR ME – Market success with personalized customer service

Customer Experience Management and Industry 4.0 are two of the most important trends at the moment. But what does "Customer Experience Management" mean in the age of Industry 4.0? How have customers' expectations and customer service changed in a world in which products are developed at an ever-increasing pace, manufactured more individually and used for more and more intelligent, personalized functions?

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Industry 4.0 = synchronous engineering for products and information

Over the last five years, Industry 4.0 has become one of the most important economic and technological trends of our time. At present, it is still quite unclear how quickly and comprehensively the trend towards Industry 4.0 will be implemented in the coming years. Sizeable businesses such as Germany-based Bosch and Siemens and Swedish firm ABB are among the European pioneers of this trend. What is clear is that this process will set new standards for information structuring, management and communication: Industry 4.0 is reliant on Information 4.0.

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Genius data jugglers thanks to augmented work

On the key question of digitalization – how people and machines can support each other in a way that balances their different strengths and weaknesses

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Correctly localize display texts

Display texts on machines and systems can pose a problem if technical editors and translators are not involved in the process at an early stage. Five examples demonstrate how this can be avoided – and how developers and users can both benefit.

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"The product whisperer": Augmented reality as a digital coach

It's getting harder and harder to find well-trained technicians. At the same time, requirements for maintenance and servicing staff are growing – a higher degree of digitalization and increased configurability among products require even experienced technicians to continuously learn and attend regular training sessions. Expectations for information transfer are also increasing: A few years ago, a user guide and a website would be all you needed to provide technical information about a product. Today, attractive apps are being developed and made available for the new generation of technicians.

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The technical editor is dead. Long live the technical editor!

"Welcome to technical communication! There is an 89% chance that the role of a technical editor will no longer exist in a few years." This is how I plan to greet around 40 hopeful young people on October 4th as they start their first semester studying for a degree in technical writing and communication at Munich University. The claim that the days of technical editing are numbered has quickly become a common belief in technical communication and has proven tough to get rid of. Perhaps it's therefore time to look at this issue in more detail.

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The apex of this discipline – product lifecycle memory: A digital memory for predictive maintenance

Information regarding maintenance, troubleshooting and repairs is generally based on strictly defined maintenance intervals and plans, rather than the actual condition of the product. This means that system maintenance is currently primarily preventive and assumes high-intensity use of the product, even if this is rarely the case in practice. With this basis, it is often not possible to plan and perform maintenance in a time- and cost-optimized manner.

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A new dimension of knowledge. Symbolic artificial intelligence – the coach for tailored training on the job

Dramatic headlines like "Digitalization and AI will steal our jobs" are being used time and again to illustrate the profound impact that digitalization and automation are having on the world of work. Yet the changes they are introducing are affecting more than just simple jobs and routine tasks – they are also changing the face of
numerous research activities that are highly analytical in nature and can be automated using AI approaches.

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Excellent data jugglers – with augmented work

Work 4.0 is taking place in a working environment with intelligent information and services. These are
introducing the possibility of digital work assistants and digital work accelerators that are calibrated to the
specific capabilities of the worker they are helping. The future effects of Work 4.0 are the subject of highly
controversial discussion – in particular the question of which jobs will decline or cease to exist as a result of
automation and, in return, which new jobs will be introduced.

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Corporate federation

Companies rarely take lessons from 18th century
philosophers, but STAR Group's approach shows the
future-proofing benefits of the lessons of the past,
according to Josef Zibung, the company's CEO

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Speedy, unique and full liner: The Ferrari Technical Assistance Service has it all

Luigino Barp, Head of After-Sales at Ferrari, tells us how every single day at the office revolves around providing their clients with complete satisfaction.

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Co-botting – Digitally Assisted Work

Work 4.0 is taking place in a working environment with intelligent information and services. These are
introducing the possibility of digital work assistants and digital work accelerators that are calibrated to the
specific capabilities of the worker they are helping. They combine the strengths of people and machines in order to successfully overcome future challenges posed by the world of work and demographic phenomena.

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Augmented reality: The digital technology coach tackling the technician shortage

Skilled engineers are becoming harder and harder to find, yet the demands placed on maintenance and servicing personnel are increasing all the time. Virtual reality, augmented reality and intelligent information structures offer an effective and practicable solution: Step-by-step instructions visualized on the object, giving a "digital coach".

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FOR ME – Market success with personalized customer service

Customer experience management and Industry 4.0 are two of the most important trends in recent years. But what does customer experience management mean in an Industry 4.0 world? How are customer expectations and customer service evolving in a world where products are being developed at an accelerating speed, manufactured with greater customizability and used with increasingly more intelligent, personalized functions?

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The technical writer is dead. Long live the technical writer!

"Welcome to Technical Communication. I am 89% sure that the profession of technical writer will no longer exist in a few years' time." This is how I am going to welcome around 40 hopeful young people to the first-semester welcome event for the Technical Writing and Technical Communication course at Munich University of Applied Sciences on October 4th. The statement that the days of technical writers are numbered has quickly spread in the field of technical communication and is proving extremely hard to dispel. It is now time to delve a little deeper into this topic.

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