STAR AG, Ramsen

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Globalisation of product information

Our clients' products are marketed around the world. In order for those products to be successful in the target markets, information is needed at different stages
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for sales
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for operating
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for installation
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for maintenance
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for support
The information often is only useful if it is
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available in the local language
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availableon time
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of the highest quality
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adapted to local needs
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visually presented and quickly accessible
STAR makes it possible for industry to efficiently manage and publish its product information
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worldwide, in multiple languages
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to high standards of quality
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in any medium
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cost-effectively
STAR develops
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specialised software tools for authoring, publishing and translating
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production methods and processes based on the reuse of existing information
and offers
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specialised services in translation, localisation, editing, illustration, software, etc., in many countries around the world wherever they are needed by the client – be it locally or from a central office

The principle of reuse

Each information element has its life cycle; in many cases it covers many years. During that time certain information is republished many times in a variety of formats and combinations.
STAR's tools and processes allow the effective reuse of information in order to avoid the duplication of maintenance, formatting and translation work. STAR has developed techniques and methods which result in a higher degree of efficiency.
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