Conquer the challenges of global markets with information management
In today's world, product strategies are increasingly geared toward the individual needs of the client. This has led to numerous new demands on development and production processes. By combining freely configurable system components, client-specific products can be designed. The increased number of product variations that result can be functionally adapted through individual software management systems for a variety of client specifications and uses.
With innovations like these, companies can now secure their competitive advantages. Only through an appropriately-geared corporate product communication (CPC) strategy can long-term economic success be achieved. GRIPS from STAR offers the necessary standard solution for turning strategy into reality.
STAR GRIPS – your corporate product communications (CPC) solution
GRIPS, the global editing and information planning system from STAR, meets all the requirements for a future-oriented, open and process-oriented information system.
GRIPS uses the modern modular concept from industrial manufacturing, synchronizing information production with product development and manufacturing. Information is produced or compiled parallel to product development (developer view) of its later use and is stored, updated and managed in self-contained information units. Industry-specific standard information models (XML content structures) are adapted to specific client needs and allow corporate-wide, uniform storage of information at the highest degree of detail.
The result is the maximized used of information with minimal effort for redundancy-free data maintenance and translation. All information is provided on a situation- and need-basis from a single source and can be accessed and published on all media at the touch of a button using the STAR SPIDER publishing system.
The central concept behind GRIPS
Separation of structure, content and layout
The consistent separation of text and layout allows the multipurpose and flexible processing, translation and automated publishing of information.More »
Multidimensional information matrix
All information units are managed in a user-friendly five-axis matrix (product, variants, topics, languages, validation status and validation history). More »
Content structuring at the topic level
Previously-developed, industry-specific standard information structures are adapted to specific client needs. More »
The STAR Delta Principle in GRIPS
Maximum leverage – only new information is processed.More »
GRIPS application areas
Freely configurable standard components and topic- and client-specific information structures give GRIPS a broad spectrum of applications.More »
GRIPS modules, interfaces and functions:
As a complete standardized solution, GRIPS is freely configurable, features a documented API and can be integrated into any corporate system environment.More »
The benefits of GRIPS include:
Shorter time to market
Improved information leverage
Fully automated publishing irrespective of media or language
Client/situation-specific evaluation and publication
Reliable searches
Simple navigation
Complex query and analysis options
Collaborative, interdepartmental teamwork
Significantly improved information and data quality
Open system and open data
Last-minute changes prior to publishing
Fully automated layout in all languages and for all publishing formats
Perfect coherence of information across all publications
Maximum compatibility and ease of integration
Increased efficiency
Secure and monitored information processes
Proprietary knowledge protection
Access-right and authorization control
Company-wide knowledge management regardless of organization
For more information, visit us at www.star-grips.com or download our GRIPS Brochure.
